Aahana Crafts is an indigenous brand that manufactures hand-made women apparels, jewellery and other home décor. Cravants and Aahana Crafts joined forces with an ambition of creating a distinct consumer base of the brand.
Corporate Identities including the Letterhead, Visiting Card, Notepad and Envelopes were produced by incorporating the logo or the watermarks of the logo across the respective collaterals.
To cope up with the lack of audience engagement with the brand, we created a user-friendly website showcasing all the products with the provision for online ordering too. Bringing together ‘Style’ and ‘Culture’ is the essence of the brand, which is highlighted here.
The Facebook page was reactivated and made highly active with posts ranging from informative to engaging. The creatives were consistent in communication to position the brand as a culmination of fashion and tradition.
