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Trident Group, a USD 1 billion Indian business conglomerate and a global player, decided to participate in the New York Textile Week’16, for which they collaborated with Cravants Media.


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The Creative team started working on the theme – Experience inspires preferences and styles. The new range of Trident Bedsheets - Nectar Soft provides the gentle experience to the gentle woman.

The art direction and the behaviour of the protagonist in the video shows analogy towards the nature of this new collection of Trident Bedsheets - Macaron Collection.

The Wrindkle Free bedsheet range offers benefits like Moisture Wicking, Quick Dry to provide the customers a comfortable and carefree experience throughout any season.

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