Cravants
Cravants Logo

Client

BOFY

Being Organic For You or BOFY is one of the few online retail brands selling certified organic products inspired by Fair Trade Practices.

Industry

Online Retail

Expertise Areas

Brand Identity

Web Development

Advertising

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Brand Identity

The creative team developed the brand identity for the brand by keeping it ‘Earthy’, ‘Specific to Organic’ and ‘Minimalistic’. The ‘O’ with the ‘line’ is a short representation of the brand name.

The minimal logo looked well enough to be used across the corporate identity collaterals.

Web Development

The website reflects the ambience of ‘trust’ and ‘aspiration’, which was our end goal. Moreover, the brand colour Green, used throughout the website, motivates the theme of natural products.

Advertising

In line with the logo, the messaging throughout the advertisements encouraged the theme of ‘Organic’ and the use and benefits of organic products.

Social Media Marketing was another widely used awareness and leads generation tool.

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